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Aquariums and Aquarium Gift Shop Retailers require technology that is versatile and highly customizable - providing tools that can accurately track a variety of inventory items, offer lightning fast checkout for high-volume periods, is easy to learn and implement, handles concessions, and can even print aquarium attraction tickets. Join the multitude of aquariums who rely on CounterPoint SQL to handle each unique business need such as School Tours, Workshops, Admissions, Special Events, Rentals, Memberships, and Donations.

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CounterPoint SQL for Aquariums and Aquarium Gift Shops

CounterPoint SQL is a complete retail management solution that gives you power and control over every aspect of your aquarium, aquarium gift shops, and patron purchases and memberships. Whether you have one location or several locations, CounterPoint runs your business efficiently and profitably.

Instant inventory updates let your clerks know what’s in stock, on order, and in transit. Track your customers, control your purchasing, retain detailed sales history, or open an online store using CPOnline — a world of options are available through the CounterPoint system. CounterPoint will meet your current needs and is flexible enough to evolve with your aquarium as it grows.

Admission Ticket Processing

CounterPoint easily supports the processing and printing of aquarium admission tickets to your valued patrons.

Signature Capture and PIN Pad Technology

CounterPoint easily supports point of sale signature capture for credit card authorization and invoice approval. Signatures are stored electronically with the transaction and can be printed at any time on invoices and statements.

Fast and Easy Point of Sale Checkout

Touchscreen interface allows you to quickly ring up sales, returns, orders, backorders, special orders and layaways. Or place the entire ticket on hold and print a price quote.

Choose from regular or touchscreen ticket entry. Up-sell related items with graphical customer displays. Zoom in on item and customer details. Accept deposits on orders and track them through receiving. Use CPGateway for lightning-fast credit card authorizations. Ring up sales offline at a sidewalk sale or offsite event. Issue a gift card or store credit.

Up-To-The-Minute Inventory Control

CounterPoint manages your inventory and out-of-stock conditions which will maximize your profitability!

Your inventory picture is “up-to-the-minute.” You’ll know what’s in-stock, on-order, and in-transit. Track merchandise movement through serial numbers, kits, and gridded items. Define multiple price levels and promotional prices. Use the built-in merchandising reports to analyze current levels, spot sales trends, and make better buying decisions. Track serial numbers, inventory grids, markdowns, substitute items, and location specific pricing.

Automated Purchasing

Easily place orders with your vendors. Not sure what you need? Let CounterPoint calculate Model Stock levels and create PO’s!

Automatically calculate and create restocking orders. Simplify reorders by copying historical sales into new purchase orders. Order and receive merchandise for multiple stores. Receive merchandise with or without a PO. Track backorders, RTVs, and customer-specific purchases. Voucher received PO’s into your A/P system. Print item labels and barcodes on demand or automatically.

Customer Loyalty

Know who your customers are and what they’re buying!

Print mailing labels for special promotions. Increase loyalty with frequent shopper programs, customer specific pricing, gift certificates, gift cards, and store credits.

Online Reservation Solution

Connect your CounterPoint SQL system to an online reservation solution allowing your valued customers increased access to information, reservations, and much more!

Expand your reservations and transaction processing online with minimum effort to support school tours, workshops, admissions, special events, rentals, memberships, and donations through a simple and intuitive web interface. Offer time based promotions and discounts for each activity. Configurable pricing types such as per person, per exhibit, or per ride. Color coded activity calendars for "quick view" of availability. Online credit card processing with full transactional reporting for daily reconciliation with your bank. Graphical or Map driven reservations to cover several different aquarium locations.

Reports Library

An extensive library of built-in reports gives you all the information you need to run a profitable and successful business!

Access hundreds of built-in reports and journals. View current conditions as well as historical details. Modify parameters to analyze the data your way. Print Quick Reports from any LookUp. Powerful Merchandise Analysis Report and Sales Analysis by Group Report let you analyze your inventory in hundreds of different ways. Graphical management dashboard.

Accounting Interface

Update financial statements and payables and exchange the data with accounting packages.


Define multiple price levels, markdowns, contract prices, quantity discounts, package prices, and location-specific pricing. Automatically give Aquarium Members discounts on their purchases.

Sales History

Retain, view, and report complete detail of every sale you make, or look at summaries and cross-analyses.

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CounterPoint SQL for Aquariums and Aquarium Gift Shops

Aquariums and Aquarium Gift Shops need a central hub with which to manage the sales from a multitude of revenue locations throughout the facility. Not only do Aquariums need to handle admissions, but they need to manage gift shops, concessions, and membership programs as well. CounterPoint is able to operate every function of the Aquarium from a single system - plus track memberships, customers, groups, discounts, and more. CounterPoint's complete solution, extensive reporting capabilities, and robust features ensure some of the most recognizable and established exhibits in North America are operating at their fullest potential.

CounterPoint SQL Features Beneficial to Aquariums and Aquarium Gift Shops

  • Print admission tickets at the point of sale

  • Unlimited number of payment types accepted

  • Aquarium membership can be tracked and discounts can be given based on membership level

  • Touchscreen point of sale makes training volunteers or seasonal employees quick and easy

  • Manage reservations and scheduling of events for schools, groups and individuals online and onsite

  • Manage concessions including cafeteria and café with one integrated solution

  • Manage all aspects of the Retail environment from brick and mortar to integrated online store

  • Built-in merchant services provides 2-second card processing and check authorization

  • Easily view quantities to reorder based on current inventory levels, commitments, backorders, in-transit merchandise, open PO's, desired stocking levels, vendor multiples, and/or vendor minimum order requirements

  • Offline ticket entry gives Attractions the ability to seamlessly operate at an off-site event, such as a fundraiser, and utilize portable kiosks

  • Rolling customer display at POS created advertisements for future events

  • Keyword lookups simplifies finding items or customers

  • Serial number tracking provides a detailed record of each piece of merchandise — when it was received, what it cost, which customer purchased it, and when it was sold. Ideal for high-end inventory

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We strongly encourage you to take the CounterPoint SQL Virtual Tour and contact us for a live CPSQL software demonstration.